By Osama 
Samsung has officially launched a new free mobile cloud gaming platform for its Galaxy devices in North America, marking a significant step in the company’s venture into the gaming industry. This platform, which follows a year-long beta test, is designed to provide users with easy access to a variety of games without the need for downloads or subscriptions.
Launch Details and Game Selection
The newly branded Samsung Gaming Hub features 23 games available at launch, including popular free-to-play titles such as Monopoly Go, Candy Crush Saga, Homescapes, and Honor of Kings. Unlike many other cloud gaming services, Samsung’s platform does not require any payment for game access; there are no paywalls or monthly subscription fees. This approach aims to attract a broad audience by eliminating barriers to entry.
Jong Woo, Samsung’s vice president and head of game services, expressed optimism about the platform’s potential impact on the gaming landscape. He stated, “Unlike other cloud services, there is no content gated behind a paywall,” highlighting the platform’s accessibility.
How to Access Games
Users can access games through several channels, including links provided in the Galaxy Store, the Samsung Gaming Hub app, and various advertisements. The Galaxy Store, which is pre-installed on all Samsung phones and tablets, serves as the main client for running these games. Samsung reported that during the beta phase, 50% of players who clicked on a mobile cloud game ad went on to play the linked title, indicating strong interest in this model.
Impact on Mobile Gaming
Samsung’s entry into the cloud gaming arena is seen as a move that could significantly disrupt the way mobile games are published and played. The platform’s ability to offer a seamless gaming experience without downloads or installations may encourage more players to try new titles. This could lead to increased engagement and growth for game developers, as the friction typically associated with mobile gaming is reduced.
Previous Ventures and Future Plans
The company has previously explored cloud gaming through partnerships and services, including collaborations with Xbox for its Smart TVs and a past initiative called PlayGalaxy Link, which was ultimately discontinued before its official launch. With this new platform, Samsung aims to solidify its presence in the gaming market, which has become increasingly competitive.
As the gaming industry continues to evolve, Samsung’s free mobile cloud gaming service stands out for its unique approach, promising a more accessible and user-friendly gaming experience for Galaxy device owners.
For more details, you can read the original article on GamesIndustry.biz: Samsung launches free mobile cloud gaming platform for Galaxy devices.
Sadiq Al Gobahi